Now in public beta

Your product data,
finally in focus.

Aurora turns raw events into clear, real-time insight — funnels, retention and revenue in one place, so your team ships what actually moves the numbers.

★★★★★ 4.9/5 from 600+ reviews · No credit card required
Conversion
▲ 4.8%
Live users now
1,204
app.aurora.io/overview
OverviewFunnelsCohortsAlertsReports
Pro plan · 12 seats
Renews May 1
Overview
Last 30 days ▾M
Active users12,480▲ 14%
Conversion4.8%▲ 0.6pt
MRR$48.2k▲ 9%
Weekly active users▲ 14% vs last period

Powering product & growth teams everywhere

NorthwindTessellateCloudpeakHatchQuantaDrift&CoVelaMosaic

Why teams switch

One tool for the whole growth picture

Click through what Aurora does — every view is live and real-time.

Funnels

See every step users take — and where they drop

Build conversion funnels in seconds and watch them update in real time. No SQL, no waiting on the data team.

  • Drag-and-drop funnel builder
  • Segment by plan, device, source or cohort
  • Spot the exact step costing you signups
Visited
100%
Signed up
64%
Activated
41%
Subscribed
23%
Retained
18%
Retention

Know exactly who sticks around — and why

Auto-generated cohorts show how retention shifts release over release, so you can prove what's actually working.

  • Day, week & month retention curves
  • Compare cohorts before and after a launch
  • Surface the features that drive stickiness
Week 0 →Retention by cohort
Alerts

Catch problems before your users do

Aurora watches your key metrics around the clock and pings the right channel the moment something moves.

  • Anomaly detection on any metric
  • Route to Slack, email or PagerDuty
  • Set thresholds, or let Aurora learn them
Checkout conversion dropped 12%2 min ago · Funnel: Subscribe
Signups up 24% week over week1 hr ago · Source: Organic
New cohort hit 40% week-1 retentionToday · Release 2.4
API errors spiked on mobile3 hr ago · Platform: iOS

Everything in one place

One platform for the whole growth loop

Replace four disconnected tools with a single source of truth your whole team trusts.

Real-time events

Stream events from web, mobile and server with a 5-minute SDK install.

Cohort retention

See when and why users stick — or churn — with cohorts built automatically.

Smart alerts

Aurora flags anomalies before they hurt and pings Slack, email or PagerDuty.

Self-serve dashboards

Anyone on the team can build a board — no SQL, no engineering tickets.

Warehouse sync

Two-way sync with Snowflake, BigQuery and Redshift. Your data stays yours.

🔒

Enterprise-grade

SSO, role-based access, audit logs and SOC 2 Type II from day one.

Live in an afternoon

From install to insight in 3 steps

Most teams see their first funnel within an hour of signing up.

Connect

Drop in the SDK or connect your warehouse. Events start flowing in minutes.

Explore

Build funnels, cohorts and dashboards with point-and-click — no SQL required.

Act

Set alerts, share boards, and ship the changes that actually move your metrics.

Real-timeLive data, zero lag
120msMedian query time
99.99%Uptime SLA
SOC 2Type II compliant

Loved by product teams

Don't take our word for it

Teams switch to Aurora and stop guessing.

★★★★★

"We found the exact step killing our activation in the first week. Fixed it, and signups jumped 22%."

MR
Maya ReyesHead of Product, Tessellate
★★★★★

"Finally everyone reads the same numbers. No more arguing about whose dashboard is right."

JL
Jordan LeeGrowth Lead, Cloudpeak
★★★★★

"Set up in an afternoon and replaced two tools. The retention cohorts alone paid for it."

SK
Sam OkaforFounder, Hatch

Simple pricing

Start free. Scale when you do.

Every plan includes unlimited dashboards and a 14-day trial.

Save 20%
Starter
$0

For side projects and getting started.

  • Up to 10k events / mo
  • 3 dashboards
  • 7-day data history
  • Community support
Get started
Most popularPro
$49/mo

For growing teams that live in the data.

  • Up to 1M events / mo
  • Unlimited dashboards
  • Cohorts, funnels & alerts
  • Slack & warehouse sync
  • Priority support
Start free trial
Enterprise
Custom

For scale, security and control.

  • Unlimited events
  • SSO & role-based access
  • SOC 2 & audit logs
  • Dedicated success manager
  • 99.99% uptime SLA
Talk to sales

Questions

Frequently asked

How long does setup take?

Most teams are live in under an hour — drop in the SDK or connect your warehouse and events start flowing immediately.

Do I need to know SQL?

No. Funnels, cohorts and dashboards are all point-and-click. Power users can still write SQL if they want to.

Is my data secure?

Yes — Aurora is SOC 2 Type II compliant with SSO, role-based access and audit logs, and your data stays in your warehouse.

Can I cancel anytime?

Absolutely. Plans are month-to-month with no contracts, and the 14-day trial needs no credit card.

Start seeing clearly today

Join 3,000+ teams who stopped guessing. Free for 14 days — no credit card.

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Concept demo · built by FluxAura Tech ↗